Being Intentional About Social Media Marketing

This week, we take a look at the role social media plays in your business. We discuss where you should start, what kind of content to prioritize, and a few general guidelines for getting the most from your efforts.

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Episode Guide: 

  • Intro [0:00]

  • Sponsor: [0:12]

  • Episode Overview [0:59]

  • Swans in England [1:49]

  • How to be intentional about your social media marketing [2:53]

  • So many people forget that there are human beings on the other side of the internet [3:22]

  • What would you tell your friend? [4:49]

  • Every business is in the business of making money off of relationships with people [5:22]

  • The best business arrangements are built upon relationships where everybody involved wins [6:03]

  • Your front facing image should be the same across all platforms [7:28]

  • You don’t want to give people a reason to not understand [9:05]

  • Where should a band or artist start? [13:48]

  • If you have a current cell phone, you should be able to make visual content [15:22]

  • If you put out a song, it should have a visual element [16:05]

  • Instagram is a great place to have a never ending behind the scenes [19:21]

  • Facebook is an incredibly powerful too if you can stay on it and stay ahead of whatever their algorithm this week [26:50]

  • Try to master Instagram and Facebook before you spread yourself too thin getting into everything else [30:21]

  • The number 1 most important thing is quality content [41:19]

  • Nobody wants to sit there and watch you spam out “Go buy my song on iTunes!” [41:52]

  • If you have 20,000 people and 13 people like your photo when you post it on Facebook, you’re not fooling anybody [43:45]

  • You’re in the giving game on social media [45:10]

  • The only thing people like more than seeing or watching a story is being involved in that story [48:00]

  • Don’t be afraid to suck [51:05]

  • We forget the power of a genuine connection, no matter how small it is [54:59]

  • Outro [56:04]

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